Daydream Believers are a group of educators, employers and students who strive to put creativity at the heart of education.

I was tasked with animating designs to be used during COP:26 in Glasgow.

The message is about being heard, disrupting the status quo, and a digital takeover. It’s a rally cry to action. To capture this, I animated the letters to take up the whole frame and be unmissable. It’s fast, bold, and punchy. I added glitch elements to convey the digital takeover and applied a hand drawn effect to make it feel more personal.