To promote Scotland as a tourist destination in the middle of a global pandemic.

During the summer of 2020, when the country’s tourism and hospitality industries would normally be thriving, we were instead plunged into lockdown. Restless families were stuck at home, unsure of where would be safe to explore as restrictions eased.

VisitScotland wanted to inspire these families to start planning their next day trip to accessible locations, and turn a local visit into a magical adventure.